Knack Snacks

Your creative engine for paid social.

A creative-studio partnership built to feed your ads team more winners, faster.

The opportunity
You grew malt balls up. Now grow the audience.

A product people genuinely love. An in-house ads team. Budget to scale. The one thing standing between Knack and more profitable paid social isn't strategy or spend, it's creative: enough of it, fresh enough, fast enough. That's the only thing we do, and we do it at volume.

70–80%
of a Meta ad's performance is driven by the creative itself, not targeting.
7–14 days
is how fast a winning ad fatigues once you scale spend behind it.
60–120
net-new assets a month a scaling DTC brand needs to keep finding winners.
Who we are
A creative studio built for performance, not a brand agency.

We're not here to produce two hero videos a quarter. We produce the volume and variety of ad creative a modern paid-social team actually needs. You own the strategy, spend and offers; we keep the pipeline full.

Static ad concepts
UGC-style stills & video
Carousels & collections
Short-form motion & video
AI-hybrid concept volume
Product & appetite craft
The bottleneck we solve
Creative is the new targeting.

Meta's algorithm handles the targeting now. Your real lever is creative: every new angle is another chance for the machine to find a buyer you were missing. More concepts in, more winners out, lower CPA.

The catch: every winner fatigues. Most brands can't produce fast enough to stay ahead of it, so they don't. We keep the top of that funnel full, a steady stream of fresh, on-brand, test-ready concepts every single week.

The work
A few variations of every content type.

This is the kind of volume we'd ship every week, several fresh takes on each format so your team always has new creative to test. Swipe each set below, or tap the arrows, to see the variations.

UGC-style stills · one product, many buyers
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Man-on-the-street · taste-test reactions
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Concept mock-ups of the format. The real man-on-the-street films get shot live with a crew, that's the little bit of live production in the mix. Taste-test reactions are one of the top-performing formats in the snack category right now.

Recipe & usage · "what would I do with it?"
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Usage content answers the second question every food ad faces, "what would I actually do with it?", and it's one of the highest-converting angles in the category.

Static & product ads
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Milk / Dark / Birthday bags are Knack's own product photography; the rest are concepts by G Media built to match your real SKUs.

Brand hero · "own the ball"
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Your product is a ball, an ownable device nobody in the category has claimed. Our idea for you.

Short-form video · the concepts, in motion
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AI video generated from the hero stills, extended into short scroll-stoppers at a fraction of a shoot's cost.

A read on @knacksnacks
You've nailed the voice. Now scale the volume.
Working
The witty, self-aware tone and the "Real snackers, real moments" UGC angle are a genuine edge. Clean packaging shots. Strong flavor identity.
The gap
The grid leans on a narrow set of angles and mostly static content. There isn't enough fresh volume or motion to feed paid social hard.
Opportunity
More audience angles, consistent short-form video, and one ownable hero device. Same voice, far more surface area.
Our role
Keep the feed and the ad account fed with a steady weekly drop of on-brand concepts, so social never goes quiet.
How we deliver the volume
Scale-tier output at Core-tier cost.

Real production and craft for the hero pieces; AI generation for the variations, backgrounds, and rapid testing concepts. A big, always-fresh library without paying for a photoshoot every week.

1
Brief
Your team shares offers, angles & what's tired.
2
Hero craft
Real UGC + product craft for the tentpole concepts.
3
AI volume
Dozens of on-brand variations, formats & motion cuts.
4
Ship & iterate
Weekly drops to Meta specs. You test; we double down.
Engagement & investment
Priced on output, not hours.

A dedicated creative pod on a monthly retainer. Scale up or down as your test velocity changes. Every tier includes live production film hours — real on-camera shoots like street interviews, product testimonials, taste-tests and unboxings — fully edited into ready-to-post video.

Lean
$4k/mo
  • 8 live film hours / mo · edited
  • ~20–30 net-new assets / mo
  • Static + AI-hybrid concepts
  • Carousels & resizes
  • 2-week drop cadence
Recommended
Core
~$7.5k/mo
  • 16 live film hours / mo · edited
  • 40–60 net-new concepts / mo
  • Static + UGC-style + carousels
  • Short-form motion & AI video
  • Weekly drops · dedicated pod
  • Monthly angle & test review
Scale
~$14k/mo
  • 32 live film hours / mo · edited
  • 80–120 assets / mo
  • Full video & on-set UGC production
  • Always-on testing engine
  • Priority turnaround
A note from Luis
To the Knack team,

You built the snack people wish existed, malt balls, grown up. We'd love to build the creative it deserves. We're a small Las Vegas studio that moves fast, sweats the details, and treats your brand like our own. However this shakes out, we're rooting for Knack.

— Luis Barraza, G Media

Zero-risk way to start
The 30-day pilot, step by step.
1
Kickoff call
30 minutes with your ads team: current angles, what's fatigued, what's next to test.
2
First drop in 7 days
Your first batch of test-ready concepts, cut to Meta specs, in your hands within a week.
3
30-day scorecard
We review what your account data says together. The numbers decide, not the pitch.

Let's keep your ads team
drowning in winners.

Give us one 30-day cycle. We'll build a full month of fresh, on-brand, test-ready creative, and let your numbers make the case.

Start with a Core 30-day pilot